Saturday, December 6, 2014

the advertisers think they have special sections that they label people in. This special sections determinate what, how, and who they can target. while doing research i came across this article. The article is called "What We Are to Advertisers" by James B. Twitchell. Twichell bases he's research in the job of an advertiser. it talks about how the people are label, and in what categories every race, gender falls into. In his research something that cough my attention was the VALS2 paradigm. This paradigm shows that the abundant resources are called actualizers. This people are the ideal of everyone but advertisers. In the middle of the paradigm there is principle oriented, status oriented, and action oriented. In the bottom of the paradigm we have the strugglers, this people are outside the pale of materialism not by choice but by low income. This article has help me a lot towards my final paper because i am doing my research on social media (essay 2) and therefore a social media relative article fits perfect.

1 comment:

  1. This sounds like a nice article, but how does advertisements connect to social media? Is it connected by paradigm, principle orientated, status orientated, or action orientated by any chance? I wonder how you will create this paper. It sounds really interesting. Good luck on your paper.

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