the mini-essay that i will be using for expansion is essay one. for essay one i used Men's Men focusing on a Heineken beer commercial. I choose this essay for expansion because i believe is one of the essays that i put more effort into it, and i believe i can say a few more things about the topic and how and why do i agree with what the writer ( Steve Graig) said about the topic that he proposed. The plan that i have to expand my paper is used another topic from Men's men and women's women (Men's women, Women's Women, or Women's men) and connect it to my original topic ( Men's men) and show how one is different from the other, as well as choosing a new commercial or anything in particular that describe this new topic and show the difference to the Heineken commercial.
1. Men's Men commertial.
2. Gender commercials.
3. Women's women
4. Men's women
5. Women's men
I think that you are right on track :) Good luck on your paper!
ReplyDeleteWhich ads will you be analyzing? As you have seen, many other students are also expanding this paper (that you've even commented upon). It might be worth brainstorming with them about ads that you've encountered that you think would be good examples. I'd also go back and read what my feedback was on those as well.
ReplyDeleteBe sure to find sources that are on gender and advertising along with other marketing sources. While your focus may still be on Craig's categories, you want to have a more thorough understanding of how advertising works and not allow his one voice to over-take your paper. Consider using the introduction to a marketing book/textbook.